Friends of glass

Here we go it is 20 minutes to midnight and I still have not started my post. I was thinking for the past hour about what I can share with you from today  and I has an interesting little story that I wanted to share with you, but then I got hooked on that little facebook game from friendsofglass.

During my time studying at Oxford Brookes University I had a little part-time job helping out to promote friendsofglass and their campaign. During this time, I learned a lot about the power of social media and about glass. Additionally, I met a lot of really interesting people online and offline.

Some of my friends on facebook and some followers on twitter might have already seen the game as I posted already about it. However, I thought it definitely is worth a blog post as well.

First of all, I like share a few things about friendsofglass. It is a non-profit organisation and initiative from FEVE, the European Container Glass Federation, and should raise awareness about glass a packaging material. As you might have noticed, plastic, tetrapak and other packaging materials have taken over from glass for many products. However, glass has some amazing benefits that should bring it back to fashion. One of the main reasons glass should be used more often is that is can be 100% recycled and over and over again without loosing any its characteristics. Check out a list of some more reasons why you should use glass wherever you can. Additionally, you might have read in my recent post about plastic bottled water that there is some serious health risks from drinking out of plastic bottles as chemicals can leak into the water.

But back to friendsofglass and their creative stuff they come up with. Check out the amazing facebook game that they have on their facebook page. The aim it to  recycle 5000 virtual bottles by inviting 4 of your friends to join you in drinking some water out of a bottle, then passing it to your chosen friend and create a cycle that will allow you to finish the bottle and recycle it. It is cute and has very cool graphics. Just love it! So, please join to cause, drink and recycle.

Another great stuff is Hank – The singing bottle. Check out the video here:

Leere Flaschen/empty bottles

Image via Wikipedia

All in all, I think it is great stuff for a really good and important reason. If you have a twitter account please join #tweetrecycle, just let the world know how much you recycle in the real world and have fun tweeting to other people who like to do their bit in reducing out impact on the environment, bottle by bottle by bottle. Have fun and next time you are in the supermarket shopping think twice and look for glass packaging as an alternative.

This cause or campaign shows what can be done with social media to get people interested. Make it fun, interesting and use all the tools that are available (video, platforms, games, interactive maps and so on). Do you already use social media to that extend for your business? Do you have a cause that you are supporting? Or do you just like to share your insights about the use of social media in your area of interest, please let me know!

Advertisements

Tags: , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: